The essential role of data in the world of Digital Transformation

In the digital transformation to which most organizations were almost forced by the current global context, data plays a key role. In fact, the technological revolution brought about by the Data era seeks an adaptation to the new way of doing business that, both technologically and culturally, poses great opportunities and also some challenges.

As a strategic asset of the organization, data plays an essential role in this massive digital transformation effort, and this is why several organizations are taking advantage of available data in digitizing their businesses.

Clients: The heart of digital transformation

Far from offering a partial vision of the client, when launching digital transformation processes they must be oriented to a more complete vision of it. It is not so much about enriching the information from a traditional point of view, but about broadening the vision by applying a sociological perspective.

The ultimate goal is to meet your needs in a personalized way, transcending the typical segments in order to provide adequate responses to the reality of each one of them. At this point, data management requires strategies that target a people-oriented vision, leaving the product in the background.

The importance of a global transformation

Within this approach, optimal data management requires an integration of information seeking a balance between the internal and external scope of the organization. The key to successful tactical actions depends largely on their implementation from a global vision.

Whether carrying out specific or progressive actions, starting with small projects with a view to their expansion, technological decisions must be aligned with a defined IT strategy. At the same time, finally, this will be framed in data governance in accordance with the company's policy, within a strong customer orientation.

On the other hand, the evaluation of digital maturity is another of the great challenges when carrying out this qualitative transformation, since only in this way can we align the measures to the identified level. And it will be easier to establish a roadmap in our progress towards the target model.

More than looking for a multichannel or omnichannel experience, what is really important is to effectively carry out that transformation necessary to change the business model, taking advantage of the advantages that technology offers us.

Strong data management, decisive factor

In this regard, aligning organizational objectives with technological capabilities is the great challenge. Fundamentally, it will be essential to properly adapt the processes, as well as guarantee the quality of the data, its integration, adaptation to the digital ecosystem, security and strategic use.

Not surprisingly, in this digital age being able to translate data into business value is one of the main competitive advantages. Given that we are in the "Age of the Customer", strong data management in this ever-evolving digital world is an undoubted success factor.

Digital transformation is a process that requires a great effort and involvement of the entire company, but the advantages of overcoming it are well worth it. In addition, in a post-pandemic scenario with clients, users and suppliers accustomed to an almost 100% digital dynamic, this business transformation is a requirement for those who want to overcome the crisis and prepare for a world very different from the one we knew before 2020.

If you're considering taking advantage of data at your disposal in carrying out digital transformation for your company, you can speak with us at ENERGYSAVER. We will use our expertise and technology to transform your business digitally. Reach out to us today.