Why is Digital Transformation important to your business?

The emergence of new technologies has changed the way we work, shop and even interact. Companies need to join this digital transformation process so as not to become obsolete. When used well, technology offers great potential to generate new business opportunities and to open up to new markets.

Ignorance, fear of change and myths around digital transformation make many entrepreneurs get goose bumps when they hear about this concept. The consequence is that many organizations continue with outdated and unprofitable work processes.

Digitization offers enormous potential to gain competitiveness in an increasingly technological world. This is demonstrated by a study by the Massachusetts Institute of Technology, which states that the most technological companies are more profitable and have more satisfied customers.

But firstly, what's digital transformation?

The concept of digital transformation can be confusing for some people, so let's try to make it simple.

Digital transformation can be defined as the integration of new technologies in all areas of a company to change the way it operates. The objective is to optimize processes, improve their competitiveness and offer new added value to their customers.

Therefore, it is not simply a matter of buying more powerful computers, storing data in the cloud or installing an ERP. Digital transformation implies a change in the mentality of managers and employees of organizations. It is a bet for the future towards new working methods that take advantage of the full potential of digitization.

What're the advantages of digital transformation to businesses?

Incorporating digitization in all company processes generates undeniable competitive advantages in the short and long term. These are the most important:

• Boost the culture of innovation in the company,

• Improves the efficiency of processes in organizations,

• Contributes to promoting collaborative work and internal communication,

• Provides rapid responsiveness in a changing environment,

• Offer new business opportunities thanks to data analysis,

• Improve the customer experience and their relationship with the brand

Digital transformation can no longer be considered an option. Currently, companies are in need of renewal adapting to digitization if they want to remain competitive.

The keys to digital transformation of businesses

The evolution towards digital is based on four fundamental pillars: technology, customer experience, corporate culture and business objectives.

Some entrepreneurs may feel overwhelmed when they think of digital transformation as a sea change that they do not feel capable of taking on in the short term. In reality, digitization should be conceived as a gradual process according to the capabilities and needs of each company. Keep in mind that its implementation involves all members of the organization.

To address this transformation effectively, there are three key points to pay attention to:

• Promote productive and flexible ways of working that help retain talent,

• Foster innovative leadership with the ability to contribute new ideas,

• Know the customer through effective data management

Digitization must be done with future needs in mind and is therefore an indispensable element of any business plan.

Now, how can we make these changes?

1. Leave the comfort zone

Evolving as a company in today's world implies an open mind to renewal. Digital transformation does not have to be a chaotic or traumatic process.

The fear of change means that many companies are losing ground to those that have opted for digital transformation. Mainly, this is perceived in their relationship with customers.

Consumers of the 21st century use new technologies on a regular basis to answer questions or satisfy needs. Who loses a morning to do a business with your bank if you can do it comfortably from your computer?

2. Promote digital skills in employees and managers

The new digital landscape requires innovative, creative and willing people to train digitally. This process involves both employees and managers, who must acquire digital skills and other skills such as:

• Self-learning ability,

• Collaborative work between departments,

• Fluid and effective communication with clients, suppliers and colleagues,

• Customer orientation

There is a long way to go in this regard in many countries of the world, but digital transformation is a great opportunity to attract talent that brings together the necessary skills in the technological age.

3. Design digital strategies

The current and future business model must focus on the customer experience and the digital environment. Implementing new technologies is the first step. Current software allows defining a digital strategy that involves all departments of an organization.

Some essential actions are the design of a customer life cycle map, the measurement of the results, the correction of errors in real time and the future planning according to the data obtained.

In short, digital transformation is not a goal in itself but a process that requires an open attitude to change, emotional intelligence and the ability to adapt to a changing environment.

In a highly technological world, new opportunities arise from the possibilities that digitization offers us. This is why your company or business must be not left behind regardless of the industry you are. We, at ENERGYSAVER, is a digital transformation service and solution provider for businesses in oil and gas, chemical, pharmaceutical, renewable energy, and manufacturing industries among other sectors. Connect with us today and let use our advance technologies to drive your organization.